/* ============================================================
   LoveAds — marketing site
   Editorial operator system · crimson + charcoal + Geist
   ============================================================ */
@import url('https://fonts.googleapis.com/css2?family=Geist:wght@300;400;450;500;600;700&family=Geist+Mono:wght@400;500;600&display=swap');

:root{
  --canvas:#f4f3f0;      /* warm-neutral paper */
  --canvas-2:#efede8;
  --surface:#ffffff;
  --ink:#19191b;         /* charcoal sections */
  --ink-2:#212124;
  --ink-line:#33333a;
  --text:#1a1a1c;
  --text-2:#55555a;
  --text-3:#8a8a90;
  --on-ink:#f3f2ef;
  --on-ink-2:#a6a6ac;
  --on-ink-3:#6f6f77;
  --line:#e5e3dd;
  --line-2:#d8d5cc;
  --accent:#d0224c;
  --accent-hover:#b91e44;
  --accent-text:#a3163b;
  --accent-tint:#fbe7ec;
  --opp:#1f7a52;
  --risk:#b42318;
  --sans:'Geist',system-ui,-apple-system,'Segoe UI',sans-serif;
  --mono:'Geist Mono',ui-monospace,'SF Mono',Menlo,monospace;
  --maxw:1180px;
  --pad:40px;
}

*{box-sizing:border-box;margin:0;}
html{scroll-behavior:smooth;}
body{
  overflow-x:clip;
  font-family:var(--sans);background:var(--canvas);color:var(--text);
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  font-size:16px;line-height:1.5;letter-spacing:-0.01em;
}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
.num{font-family:var(--mono);font-feature-settings:"tnum" 1,"zero" 1;letter-spacing:-0.02em;}
::selection{background:var(--accent);color:#fff;}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--pad);}
.eyebrow{font-family:var(--mono);font-size:12.5px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:var(--accent-text);display:inline-flex;align-items:center;gap:9px;}
.eyebrow::before{content:"";width:22px;height:1.5px;background:var(--accent);display:inline-block;}
.eyebrow.center{justify-content:center;}
.eyebrow.on-ink{color:#ff6b8a;}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:9px;height:50px;padding:0 24px;border-radius:8px;white-space:nowrap;
  font-family:var(--sans);font-size:15px;font-weight:500;letter-spacing:-0.01em;cursor:pointer;
  border:1px solid var(--line-2);background:var(--surface);color:var(--text);
  transition:transform .14s cubic-bezier(.2,.7,.3,1),background .16s,border-color .16s,box-shadow .16s;}
.btn svg{width:17px;height:17px;}
.btn:hover{transform:translateY(-1.5px);}
.btn-primary{background:var(--accent);border-color:var(--accent);color:#fff;
  box-shadow:0 1px 2px rgba(160,20,55,.3),inset 0 1px 0 rgba(255,255,255,.18);}
.btn-primary:hover{background:var(--accent-hover);border-color:var(--accent-hover);box-shadow:0 10px 24px -8px rgba(208,34,76,.5);}
.btn-dark{background:var(--ink);border-color:var(--ink);color:var(--on-ink);}
.btn-dark:hover{background:#000;}
.btn-ghost{background:transparent;border-color:transparent;color:var(--text);padding-left:6px;padding-right:6px;}
.btn-ghost:hover{color:var(--accent-text);transform:none;}
.btn-ghost .arrow{transition:transform .16s;}
.btn-ghost:hover .arrow{transform:translateX(3px);}
.btn-on-ink{border-color:var(--ink-line);background:transparent;color:var(--on-ink);}
.btn-on-ink:hover{background:rgba(255,255,255,.06);}
.btn-sm{height:42px;font-size:14px;padding:0 18px;}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(244,243,240,.82);backdrop-filter:blur(14px) saturate(140%);
  border-bottom:1px solid transparent;transition:border-color .2s,background .2s;}
.nav.scrolled{border-color:var(--line);}
.nav-inner{display:flex;align-items:center;gap:32px;height:72px;}
.brand{display:flex;align-items:center;gap:11px;flex:none;}
.brand-wm{height:26px;width:auto;display:block;}
.nav-links{display:flex;align-items:center;gap:4px;margin-left:8px;}
.nav-links a{padding:8px 14px;border-radius:7px;font-size:14.5px;color:var(--text-2);font-weight:450;transition:color .14s,background .14s;}
.nav-links a:hover{color:var(--text);background:rgba(25,25,27,.04);}
.nav-cta{margin-left:auto;display:flex;align-items:center;gap:10px;}
.nav-toggle{display:none;}

/* ---------- hero ---------- */
.hero{padding:clamp(64px,9vw,120px) 0 clamp(56px,7vw,96px);position:relative;overflow:hidden;}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center;}
.hero h1{font-size:clamp(44px,6vw,76px);line-height:0.98;letter-spacing:-0.045em;font-weight:560;margin:26px 0 0;text-wrap:balance;}
.hero h1 em{font-style:normal;color:var(--accent);}
.hero p.lead{font-size:clamp(17px,1.7vw,20px);line-height:1.55;color:var(--text-2);max-width:540px;margin-top:26px;}
.hero-cta{display:flex;gap:14px;margin-top:38px;flex-wrap:wrap;}
.hero-meta{display:flex;gap:34px;margin-top:48px;padding-top:30px;border-top:1px solid var(--line);}
.hero-meta .item .k{font-size:26px;font-weight:560;letter-spacing:-0.03em;}
.hero-meta .item .v{font-size:13px;color:var(--text-3);margin-top:3px;font-family:var(--mono);letter-spacing:0.02em;}

/* hero visual — the engagement "operating system" */
.os-panel{background:var(--surface);border:1px solid var(--line);border-radius:18px;overflow:hidden;
  box-shadow:0 40px 80px -50px rgba(20,16,12,.4),0 12px 30px -20px rgba(20,16,12,.2);}
.os-head{display:flex;align-items:center;justify-content:space-between;padding:16px 20px;border-bottom:1px solid var(--line);}
.os-head .t{font-size:13px;font-weight:560;letter-spacing:-0.01em;}
.os-head .badge{font-family:var(--mono);font-size:11px;letter-spacing:0.08em;text-transform:uppercase;color:var(--accent-text);background:var(--accent-tint);padding:4px 9px;border-radius:6px;}
.os-step{display:flex;align-items:center;gap:16px;padding:15px 20px;border-bottom:1px solid var(--line);transition:background .16s;}
.os-step:last-child{border-bottom:0;}
.os-step:hover{background:var(--canvas);}
.os-step .n{font-family:var(--mono);font-size:13px;color:var(--text-3);width:26px;flex:none;}
.os-step .label{font-size:14.5px;font-weight:500;flex:1;}
.os-step .sub{font-size:12.5px;color:var(--text-3);}
.os-step .tick{width:22px;height:22px;border-radius:50%;border:1.5px solid var(--line-2);display:flex;align-items:center;justify-content:center;flex:none;color:#fff;}
.os-step.done .tick{background:var(--accent);border-color:var(--accent);}
.os-step.now .tick{border-color:var(--accent);color:var(--accent);}
.os-step.now .tick::after{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent);}

/* ---------- section scaffold ---------- */
section{padding:clamp(72px,9vw,116px) 0;}
.sec-head{max-width:680px;margin-bottom:54px;}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center;}
.sec-head h2{font-size:clamp(32px,4vw,46px);line-height:1.04;letter-spacing:-0.035em;font-weight:560;margin-top:20px;text-wrap:balance;}
.sec-head p{font-size:17px;color:var(--text-2);margin-top:18px;line-height:1.55;}

/* ---------- copilot (charcoal moment) ---------- */
.copilot{background:var(--ink);color:var(--on-ink);border-radius:0;position:relative;overflow:hidden;}
.copilot::before{content:"";position:absolute;left:50%;top:-10%;transform:translateX(-50%);width:900px;height:600px;
  background:radial-gradient(circle,rgba(208,34,76,.16),transparent 62%);pointer-events:none;}
.copilot .wrap{position:relative;}
.copilot-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:60px;align-items:center;}
.copilot h2{font-size:clamp(34px,4.4vw,52px);line-height:1.0;letter-spacing:-0.04em;font-weight:560;color:#fff;margin-top:22px;}
.copilot p{color:var(--on-ink-2);font-size:17.5px;line-height:1.55;margin-top:22px;max-width:520px;}
.copilot-list{margin:30px 0 0;display:flex;flex-direction:column;gap:0;}
.copilot-list li{list-style:none;display:flex;gap:14px;align-items:flex-start;padding:16px 0;border-top:1px solid var(--ink-line);font-size:15.5px;color:var(--on-ink);}
.copilot-list li:last-child{border-bottom:1px solid var(--ink-line);}
.copilot-list .ico{width:22px;height:22px;flex:none;color:#ff6b8a;margin-top:1px;}
.copilot-cta{display:flex;gap:14px;margin-top:36px;flex-wrap:wrap;}

/* dashboard preview */
.dash{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:18px;padding:6px;
  box-shadow:0 50px 90px -40px rgba(0,0,0,.6);}
.dash-inner{background:linear-gradient(180deg,#fbfafa,#f4f3f1);border-radius:13px;color:var(--text);overflow:hidden;}
.dash-top{display:flex;align-items:center;justify-content:space-between;padding:15px 18px;border-bottom:1px solid var(--line);}
.dash-top .t{font-size:12.5px;font-weight:560;}
.dash-top .live{font-family:var(--mono);font-size:11px;color:var(--text-3);display:flex;align-items:center;gap:7px;}
.dash-top .live .d{width:7px;height:7px;border-radius:50%;background:var(--opp);}
.dash-kpis{display:grid;grid-template-columns:1fr 1fr 1fr;}
.dash-kpis .k{padding:18px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);}
.dash-kpis .k:nth-child(3){border-right:0;}
.dash-kpis .k .c{font-family:var(--mono);font-size:10.5px;letter-spacing:0.1em;text-transform:uppercase;color:var(--text-3);}
.dash-kpis .k .v{font-family:var(--mono);font-size:26px;font-weight:560;letter-spacing:-0.03em;margin-top:7px;}
.dash-kpis .k .d{font-family:var(--mono);font-size:12px;margin-top:5px;}
.up{color:var(--opp);}.down{color:var(--risk);}
.dash-chart{padding:8px 12px 4px;}
.dash-chart svg{display:block;width:100%;height:84px;}
.dash-alert{display:flex;gap:11px;align-items:center;padding:14px 18px;background:var(--accent-tint);border-top:1px solid var(--line);}
.dash-alert .ico{width:30px;height:30px;border-radius:8px;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;flex:none;}
.dash-alert .tx{font-size:13px;color:var(--text);line-height:1.4;}
.dash-alert .tx b{color:var(--accent-text);}

/* ---------- about ---------- */
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start;}
.about-grid p{color:var(--text-2);font-size:17px;line-height:1.6;margin-bottom:18px;}
.about-grid p.strong{color:var(--text);font-weight:500;}
.stats-row{display:flex;gap:0;margin:36px 0 0;border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--surface);}
.stats-row .s{flex:1;padding:22px 24px;border-right:1px solid var(--line);}
.stats-row .s:last-child{border-right:0;}
.stats-row .s .k{font-size:30px;font-weight:560;letter-spacing:-0.03em;}
.stats-row .s .v{font-family:var(--mono);font-size:12px;color:var(--text-3);text-transform:uppercase;letter-spacing:0.08em;margin-top:5px;}
.chips{display:flex;flex-wrap:wrap;gap:9px;}
.chip{font-family:var(--mono);font-size:12.5px;letter-spacing:0.01em;color:var(--text-2);background:var(--surface);border:1px solid var(--line);padding:9px 14px;border-radius:999px;transition:border-color .15s,color .15s;}
.chip:hover{border-color:var(--accent);color:var(--accent-text);}

/* ---------- services ---------- */
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line);}
.svc{padding:30px 28px 34px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--canvas);transition:background .18s;position:relative;}
.svc:hover{background:var(--surface);}
.svc .n{font-family:var(--mono);font-size:12px;color:var(--text-3);letter-spacing:0.06em;}
.svc h3{font-size:19px;font-weight:560;letter-spacing:-0.02em;margin-top:18px;}
.svc p{font-size:14.5px;color:var(--text-2);line-height:1.55;margin-top:10px;}
.svc .dot{position:absolute;top:30px;right:28px;width:8px;height:8px;border-radius:50%;background:var(--line-2);transition:background .18s;}
.svc:hover .dot{background:var(--accent);}

/* ---------- approach marquee ---------- */
.approach{background:var(--ink);color:var(--on-ink);padding:0;overflow:hidden;}
.approach .row-m{display:flex;gap:0;white-space:nowrap;padding:26px 0;}
.marq{display:inline-flex;gap:0;animation:marq 48s linear infinite;}
.marq.rev{animation-direction:reverse;}
.approach.line2 .row-m{border-top:1px solid var(--ink-line);}
.marq .item{font-size:24px;font-weight:500;letter-spacing:-0.02em;color:var(--on-ink-2);padding:0 28px;display:inline-flex;align-items:center;gap:28px;}
.marq .item::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);}
@keyframes marq{from{transform:translateX(0);}to{transform:translateX(-50%);}}
@media (prefers-reduced-motion:reduce){.marq{animation:none;}}

/* ---------- portfolio ---------- */
.work-list{border-top:1px solid var(--line);}
.work{display:grid;grid-template-columns:52px 212px 1fr auto;gap:26px;align-items:center;padding:30px 8px;border-bottom:1px solid var(--line);
  transition:padding .2s,background .2s;cursor:pointer;position:relative;}
.work:hover{padding-left:24px;padding-right:24px;background:var(--surface);}
.work .idx{font-family:var(--mono);font-size:14px;color:var(--text-3);}
.work-logo{width:212px;height:96px;border-radius:16px;background:var(--surface);border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;flex:none;overflow:hidden;padding:0 26px;transition:border-color .18s,box-shadow .18s;}
.work:hover .work-logo{border-color:var(--line-2);box-shadow:0 10px 26px -14px rgba(20,16,12,.42);}
.work-logo img{max-width:100%;max-height:42px;width:auto;height:auto;object-fit:contain;}
.work .body .tags-top{display:flex;gap:8px;margin-bottom:0;}
.work .body .tag-cat{font-family:var(--mono);font-size:12px;letter-spacing:0.1em;text-transform:uppercase;color:var(--accent-text);}
.work .body p{font-size:16px;color:var(--text);margin-top:12px;max-width:600px;line-height:1.5;font-weight:450;}
.work .body .tags{display:flex;flex-wrap:wrap;gap:7px;margin-top:16px;}
.work .body .tags span{font-size:12px;color:var(--text-3);border:1px solid var(--line);border-radius:6px;padding:4px 9px;}
.work .go{width:48px;height:48px;border-radius:50%;border:1px solid var(--line-2);display:flex;align-items:center;justify-content:center;color:var(--text-2);flex:none;transition:all .18s;}
.work:hover .go{background:var(--accent);border-color:var(--accent);color:#fff;transform:rotate(-45deg);}

/* ---------- contact ---------- */
.contact{background:var(--ink);color:var(--on-ink);}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start;}
.contact h2{font-size:clamp(32px,4vw,48px);line-height:1.02;letter-spacing:-0.035em;font-weight:560;color:#fff;margin-top:20px;}
.contact p.lead{color:var(--on-ink-2);font-size:17px;line-height:1.55;margin-top:20px;max-width:440px;}
.contact-info{margin-top:34px;display:flex;flex-direction:column;gap:18px;}
.contact-info .row{display:flex;gap:13px;align-items:flex-start;font-size:15px;color:var(--on-ink);}
.contact-info .row .ico{width:20px;height:20px;color:#ff6b8a;flex:none;margin-top:2px;}
.contact-info a:hover{color:#ff6b8a;}
.form{background:rgba(255,255,255,.04);border:1px solid var(--ink-line);border-radius:18px;padding:30px;}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.field{margin-bottom:16px;min-width:0;}
.field label{display:block;font-size:12.5px;color:var(--on-ink-2);margin-bottom:8px;font-family:var(--mono);letter-spacing:0.04em;}
.field input,.field textarea{width:100%;background:rgba(255,255,255,.04);border:1px solid var(--ink-line);border-radius:9px;
  padding:13px 14px;font-family:var(--sans);font-size:15px;color:var(--on-ink);transition:border-color .15s,background .15s;}
.field input::placeholder,.field textarea::placeholder{color:var(--on-ink-3);}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--accent);background:rgba(255,255,255,.07);}
.field textarea{resize:vertical;min-height:110px;}
.hp{position:absolute;left:-9999px;}

/* ---------- footer ---------- */
.footer{background:var(--canvas-2);border-top:1px solid var(--line);padding:64px 0 40px;}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.4fr;gap:40px;}
.footer .brand .wm{font-size:18px;}
.footer .desc{font-size:14px;color:var(--text-2);line-height:1.6;margin-top:16px;max-width:280px;}
.footer h5{font-family:var(--mono);font-size:11.5px;letter-spacing:0.1em;text-transform:uppercase;color:var(--text-3);margin-bottom:16px;font-weight:500;}
.footer ul{list-style:none;display:flex;flex-direction:column;gap:11px;}
.footer ul a{font-size:14.5px;color:var(--text-2);}
.footer ul a:hover{color:var(--accent-text);}
.footer .company{font-size:13px;color:var(--text-2);line-height:1.7;}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;margin-top:54px;padding-top:26px;border-top:1px solid var(--line);font-size:13px;color:var(--text-3);flex-wrap:wrap;gap:14px;}
.footer-bottom a{color:var(--text-3);}
.footer-bottom a:hover{color:var(--text);}

/* ---------- reveal (progressive enhancement) ---------- */
.js .reveal{opacity:0;transform:translateY(20px);transition:opacity .7s cubic-bezier(.2,.7,.3,1),transform .7s cubic-bezier(.2,.7,.3,1);}
.js .reveal.in{opacity:1;transform:none;}

/* ---------- responsive ---------- */
@media(max-width:1000px){
  .hero-grid,.copilot-grid,.about-grid,.contact-grid{grid-template-columns:1fr;gap:44px;}
  .hero-visual{order:-1;}
  .services-grid{grid-template-columns:repeat(2,1fr);}
  .footer-grid{grid-template-columns:1fr 1fr;gap:32px;}
}
@media(max-width:680px){
  :root{--pad:22px;}
  .nav-links{display:none;}
  .nav-cta .btn:not(.nav-toggle){display:none;}
  .nav-toggle{display:flex;}
  .services-grid{grid-template-columns:1fr;}
  .hero-meta{gap:22px;flex-wrap:wrap;}
  .stats-row{flex-direction:column;}
  .stats-row .s{border-right:0;border-bottom:1px solid var(--line);}
  .stats-row .s:last-child{border-bottom:0;}
  .work{grid-template-columns:1fr;gap:16px;padding:26px 4px;align-items:start;}
  .work:hover{padding-left:4px;padding-right:4px;background:transparent;}
  .work .idx{display:none;}
  .work-logo{width:140px;height:72px;border-radius:13px;padding:0 16px;}
  .work-logo img{max-height:32px;}
  .work .body p{margin-top:14px;}
  .work .go{display:none;}
  .form-row{grid-template-columns:1fr;gap:0;}
  .footer-grid{grid-template-columns:1fr;}
  .dash-kpis .k{padding:14px;}
}
/* mobile menu */
.mmenu{display:none;}
.mmenu.open{display:flex;flex-direction:column;gap:4px;padding:12px var(--pad) 22px;border-bottom:1px solid var(--line);background:var(--canvas);}
.mmenu a{padding:12px 8px;font-size:16px;border-bottom:1px solid var(--line);color:var(--text);}

/* contact form — success / error states */
.form-done{text-align:center;padding:22px 6px;}
.form-done-ico{width:54px;height:54px;border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto 16px;color:#fff;background:var(--accent);}
.form-done h3{font-size:21px;font-weight:560;letter-spacing:-0.02em;color:var(--on-ink);}
.form-done p{font-size:15px;color:var(--on-ink-2);margin-top:8px;line-height:1.5;}
.form-err{margin-top:14px;font-size:13.5px;color:#ff8aa0;}

/* ---------- legal / prose pages ---------- */
.legal{padding:clamp(52px,7vw,92px) 0 clamp(64px,9vw,112px);}
.legal-inner{max-width:760px;margin:0 auto;}
.legal-back{display:inline-flex;align-items:center;gap:7px;font-family:var(--mono);font-size:12.5px;letter-spacing:0.04em;color:var(--text-3);margin-bottom:30px;transition:color .14s;}
.legal-back:hover{color:var(--accent-text);}
.legal-back svg{width:15px;height:15px;}
.legal h1{font-size:clamp(34px,5vw,52px);line-height:1.02;letter-spacing:-0.04em;font-weight:560;margin-top:18px;}
.legal .page-meta{font-family:var(--mono);font-size:13px;color:var(--text-3);margin-top:16px;letter-spacing:0.02em;}
.legal-body{margin-top:38px;border-top:1px solid var(--line);padding-top:10px;}
.legal-body h2{font-size:clamp(18px,2.3vw,22px);letter-spacing:-0.02em;font-weight:560;color:var(--text);margin-top:42px;}
.legal-body p{font-size:16px;line-height:1.7;color:var(--text-2);margin-top:14px;}
.legal-body ul{margin-top:15px;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:11px;}
.legal-body li{position:relative;padding-left:22px;font-size:16px;line-height:1.6;color:var(--text-2);}
.legal-body li::before{content:"";position:absolute;left:2px;top:10px;width:6px;height:6px;border-radius:50%;background:var(--accent);}
.legal-body a{color:var(--accent-text);text-decoration:underline;text-underline-offset:2px;text-decoration-thickness:1px;}
.legal-body a:hover{color:var(--accent);}
.legal-body strong{color:var(--text);font-weight:560;}